What We Stand For

OUR BELIEFS, MISSION, AND VALUES

We Believe Dogs Deserve Forever.

We believe they deserve the same standard of care, comfort, and wellness we expect for our own families.

We believe better sleep fuels better health, faster recovery, and more good years together.

We believe love matters, and science makes it last.

We reject quick fixes, flimsy products, and anything that keeps them from feeling their best.

We reject anything that gives back less than what dogs give to us.

We reject the idea that “good enough” is ever enough for a dog.

Because they give us their everything, we give them ours.

More rest. More joy. More years.
Because your dog deserves forever.

Our Mission

At the end of the day, it’s simple: it’s about dogs.
Our mission is making their lives better, brighter, and fuller.

More belly-up naps, more muddy paws, more “you’re finally home!” moments. They love us without limits, so we give them our best: care that’s science-smart, heart-first, and made to keep tails wagging for years to come.

Barker Values

Betterment

We want dogs to have it better—comfier rest, easier movement, and more good years by our side.

Accountability

Dogs never let us down, and we won’t let them down either.Every promise we make is backed by science and heart.

Research-Driven

We’re always learning—sniffing out new ideas with vets, studies, and real dogs to make sure we get it right.

Kindness

Dogs remind us to be gentle and kind. It’s how we treat them, their people, and the world we all share.

Expertise

We know our stuff, and we use that know-how to keep dogs healthy, happy, and cared for through every stage of life.

Respect

Dogs trust us completely. We honor that trust by creating things that protect their bodies, their spirit, and the bondt hey share with their people.

Our Promise

We promise to give dogs better days and more years by combining love and science into products that deliver wellness and joy.

Sit. Stay. Learn.

a dog laying on a barker bed in a living room with a knitted orange blanket
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