What We Stand For

OUR BELIEFS, MISSION, AND VALUES

We Believe Dogs Deserve Forever.

We believe they deserve the same standard of care, comfort, and wellness we expect for our own families.

We believe better sleep fuels better health, faster recovery, and more good years together.

We believe love matters, and science makes it last.

We reject quick fixes, flimsy products, and anything that keeps them from feeling their best.

We reject anything that gives back less than what dogs give to us.

We reject the idea that “good enough” is ever enough for a dog.

Because they give us their everything, we give them ours.

More rest. More joy. More years.
Because your dog deserves forever.

Our Mission

At the end of the day, it’s simple: it’s about dogs.
Our mission is making their lives better, brighter, and fuller.

More belly-up naps, more muddy paws, more “you’re finally home!” moments. They love us without limits, so we give them our best: care that’s science-smart, heart-first, and made to keep tails wagging for years to come.

Barker Values

Betterment

We want dogs tohave it better—comfier rest, easiermovement, and moregood years by ourside.

Accountability

Dogs never let usdown, and we won’tlet them down either.Every promise wemake is backed byscience and heart.

Research-Driven

We’re alwayslearning—sniffing outnew ideas with vets,studies, and real dogsto make sure we getit right.

Kindness

Dogs remind usto be gentle andkind. It’s how we treatthem, their people,and the world we allshare.

Expertise

We know our stuff,and we use thatknow-how to keepdogs healthy, happy,and cared for throughevery stage of life.

Respect

Dogs trust uscompletely. We honorthat trust by creatingthings that protecttheir bodies, theirspirit, and the bondthey share with theirpeople.

Our Promise

We promise to give dogs better days and more years by combining love and science into products that deliver wellness and joy.